01
Incentive plan strategy & design
Define how programs serve the business, not the other way around. Philosophy, structure, instrument mix, encoded once.
The challenge
Elegant on a slide. Broken in reality.
Ownership design carries consequences, cost, dilution, retention, disclosure. Most of it still gets built in spreadsheets, fragmented across legal, tax, and compensation advisors, and disconnected from the systems that will actually run the plan. The result is an incentive structure that looks elegant on a slide and breaks on first contact with reality.
3 versions behind
Plan terms · legal draft
Out of date
two jurisdictions
Tax memo, SE / DE
14 months old
Benchmark pull · Q3
Out of date
fragmented
RemCo minutes · Oct
superseded
Valuation memo
Out of date
5+
outside advisors typically touch a single incentive plan before it reaches the board, each with their own file, their own assumption, and no shared source of truth.
Allshares Plan Design Review, 640 enterprise cyclesBacked by certified equity expertise
1,500+companies benchmarked
110+countries covered
250+certified equity experts
The design environment
Everything design needs, in one system
Design Studio brings the full design stack into one system: incentive philosophy, plan structure, KPI frameworks, legal terms, tax positioning, valuations, and participant communications. Model scenarios. Pressure-test structures. Decide once, with every stakeholder reading the same evidence.
01
Philosophy & structure
Capital structure, risk posture, growth stage, encoded once, referenced everywhere downstream.
02
KPI & performance
Board-defensible frameworks. Weight, tier, gate, the mechanics that turn intent into measurable reward.
03
Legal · tax · valuation
Plan terms, jurisdictional positioning, IFRS 2-ready valuations, coordinated, not outsourced in pieces.
A structured plan, designed once, ready for LTI, STI and Governance to run.
Board-defensibleJurisdiction-awarePressure-testedAudit-ready
The design canvas
One canvas.
Seven surfaces.
Every layer of plan design, philosophy, structure, KPIs, legal, tax, valuation, communications, lives in one coordinated environment. Change a weight, the valuation recomputes. Redline a term, Governance sees it. No hand-offs. No reconciliation.
- Seven surfaces, one source of truth
- Scenario model before anything is approved
- Board-ready outputs, not advisor memos
Active · 5 KPIs
Performance framework · FY26 PSU
112%payout multiplier
Revenue30%Target104%
EBITDA margin25%Target118%
TSR vs peers25%Stretch106%
ESG score10%Threshold100%
Retention10%Target96%
Plan terms · LTI FY26 · draft v7
3 redlines2 approved · 1 pending
clean3.1 Vesting shall occur in four equal tranches on each anniversary of the Grant Date, subject to continued service.
+ add3.2 Performance conditions shall be measured over a rolling three-year period ending on the Vesting Date.
− remove4.1 Upon Change of Control, unvested awards shall vest in full immediately.
clean4.2 Leavers classified as Good Leavers shall retain pro-rated vesting to the date of termination.
Tax positioning · 12 markets
11audit-ready
SEFavourable
DEComplex
FRStandard
NLFavourable
UKStandard
FIFavourable
USComplex
ITStandard
ESStandard
IEFavourable
DKFavourable
JPComplex
Advisory overlay · Big4 + localCoordinated once
Seven surfaces
Inside design studio.
Every Design Studio surface works on its own and composes into one coordinated plan, board-defensible on the way in, execution-ready on the way out.
02
Incentive modeling & scenarios
Pressure-test plan structures and outcomes before anything is approved. Cost, dilution, payout curves, stress-tested.
03
KPI & performance frameworks
Link pay to performance in ways that stand up to a board. Weights, tiers, gates, measurable, defensible.
04
Plan legal documentation
All terms, agreements and governance structures formally captured, with redline history, not buried email threads.
05
Participant engagement & comms
Make ownership understandable, so it actually creates engagement. Role-aware comms, not generic announcements.
06
Legal, tax & regulatory advisory
One coordinated view across every jurisdiction the plan touches, Big4 overlay, local counsel, one shared canvas.
07
Incentive & equity valuations
IFRS 2-ready inputs, not consulting memos. Fair-value models, share-based payment disclosures, audit-traceable.
In the product
Every surface, in motion.
Seven design surfaces, one coordinated canvas. These are the working environments teams actually use , not deck mockups, not promises. Structure to payout, end to end.
01 / 07
PhilosophyGrowth-stage · performance-weighted · broad-based
EncodedInstrument mix · FY26
Perf. RSU
45%
Matching
25%
PSU
20%
Options
10%
Eligibility · 4 tiers312 participants
T1 · Executive8
T2 · Senior leadership42
T3 · Key performers104
T4 · Broad-based158
Encoded once · referenced by KPIs, Legal, Tax and Valuation
Four seats at the design table
One plan. Four perspectives.
Finance defends the number, Reward designs the instrument, Legal formalises the terms, Management aligns ownership with strategy. Design Studio feeds all four from one coordinated canvas.
Dilution model · FY26
4.8%+0.3pp vs plan
FY24FY25FY26FY27FY28
CFOs
Cost, dilution, IFRS 2, modeled before it's approved.
RemCo prep pack · Apr
Ready
Plan overview
KPI framework
Participant roster
Cost envelope
Calibration notes
CHROs
RemCo prep packs that don't get rewritten in the room.
Plan terms · v7
·§3.1 Vesting schedule
+§3.2 Performance conditions
−§4.1 Change of control
·§4.2 Good leaver clause
Legal & Governance
Plan terms formalized with redline history, not inbox copies.
Scenario comparison
Baseline€3.2M
Pivot€4.1M
High-growth€5.3M
Management
Ownership aligned with growth, funding, exit, not each other.
Where it fits
Between intelligence and execution.
Design Studio sits between Intelligence and execution. Intelligence grounds design in market and internal data. Design turns that input into structured plans. LTI Studio runs the long-term logic. STI Studio runs the variable-pay logic. Governance Studio reports on the whole thing. Plug it into your current stack, Incentive Ops, Cap Table, or a third-party provider like Carta or Morgan Stanley, or run it as the front of a new Allshares setup.
Or plug into your existing stack
Incentive OpsCap TableCartaMorgan Stanley
The outcome
Plans that hold, cycle after cycle.
Five outcomes you can point at, measure and defend. The ones that show up the first time you need to revise a plan, and the ones that show up every year after.
01
Plans built to scale
Incentive programs that stay clear, aligned, and defensible as the business grows.
02
Strategy meets reward
Every plan term traces back to a measurable business outcome, no more disconnected KPIs.
03
Less advisor scaffolding
One environment replaces the stack of law firm, Big4, benchmarker, and comp consultant memos.
04
Faster to finalized plan
Intent to board-ready plan in weeks, not quarters. Pressure-test before, not after, approval.
05
Structures that hold
Board-defensible, audit-traceable, jurisdiction-aware, so change doesn't mean rebuild.
Other studios
Each studio fuels the next
Ready when you are
Own your structure.
Talk to us about Design Studio. Bring your plan, your constraints, your stakeholders, we'll show you what a coordinated design environment looks like in your hands.